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WHERE WE’LL BE

Our team is hitting the road to connect with industry leaders and share insights.

November 2-4

Wisconsin Lodging Conference & Trade Show

Join us at the Wisconsin Lodging Conference & Trade Show, where hoteliers and industry leaders come together to share strategies and innovations shaping the future of hospitality. A breakout session will be led by Estella Hale from our team, who will be presenting on 
Embracing Technology to Attract Talent: Practical Tips for Hoteliers

We look forward to seeing you there!

Avoiding AI Slop: 4 Rules for Smarter Content

“AI as an editor, not an author”


AI is everywhere—but are you using it wisely? From marketing copy to guest communications, it’s easy to fall into the trap of bland, generic content.
This article shares four smart tips to turn AI into your creative partner, helping you sharpen your voice, connect authentically with your audience, and stand out in a crowded digital space.

   

ANNOUNCING PARTNERSHIPS:

Protect Group enhances customer experiences and boosts revenue through tech-driven ticket refund and ancillary solutions. Refund Protect offers booking upgrades that guarantee guests a 100% refund if unforeseen circumstances prevent them from traveling or completing their stay.

Metadesk is a metasearch advertising platform built exclusively for hotels, designed to maximize direct bookings and reduce reliance on costly OTA channels.

Through its partnership with Vertical Booking, Metadesk offers a commission-based model reducing financial risk through a performance-based approach.

With advanced bid optimization, transparent reporting, and seamless integration, Metadesk empowers hotels to capture more direct bookings, improve profitability, and gain greater control over their distribution strategy.

Exclusive incentive

$0 setup fee for anyone that

signs up for MetaDesk

the next 60 days !

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AI Agents Impact on Hotel Tech - Zucchetti viewpoint

AI agents are changing the rules of hotel tech. In this exclusive interview, Estella Hale of Zucchetti North America shares how agentic AI will shape hotel operations, budgets, and partnerships—and what hoteliers should do now to stay ahead.


Tech Stack vs. Human Stack The Connected Trip 

Catch Jasmine Seliga from Affixify and Estella Hale our VP at Zucchetti North America, as they dive into how AI is reshaping hospitality. From revenue management and forecasting to guest recognition and authentic touchpoints, discover why AI won’t replace humans—it empowers them

CLIENT SPOTLIGHT


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Zucchetti North America | 6298 NE Carillion Dr, Hillsboro, OR 97124